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Tips on how to get noticed Online easily

Izunna Okpala

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Get your Business Noticed Online

If you’re a small business you likely don’t have the budget to draw prospects to your site with expensive digital ads. Which means you need to be strategic about managing the fundamental pillars of your digital presence.

Luckily, it’s not too complicated.Here are five strategies to keep in mind if you want to get your business noticed online without breaking the bank.

1. Use social media to do more than just sell your product or service.

These days, most companies are engaging with customers on Facebook, Instagram, Twitter, LinkedIn and other social channels. But that doesn’t mean they’re doing it right.

Just like a person who constantly talks about himself, a company that never stops selling on social media is a bore. Don’t use every post and tweet to tout your product or service. Instead, mix in some links to interesting stories that are relevant to your industry and community, as well as personal posts, such as a fun anecdote about your office culture.

Don’t overdo it, however. Though frolicking kitten photos rule the Internet, they probably don’t have a place on your business’s social accounts unless you run a pet store.

2. Avoid purchasing backlinks.

Link backs to your site from other sites are said to be the biggest rank-influencing factor in SEO. If search is a huge driver of traffic to your site, it may be tempting to purchase backlinks from outfits that practice that particular dark art. Before you do so, be aware you’re taking a risk.

Instead, focus on building relationships with reputable websites. You could either look for opportunities to syndicate content on websites or see if you could contribute to their site. Another option would be to do a Google search of websites that have mentioned your company in a post and requesting a link back to your website.

3. Experiment with Instagram.

While most businesses have an active presence on Facebook and Twitter, far too many neglect Instagram. That’s a mistake. With more than 300 million users who, on average, spend 21 minutes per day on the app, Instagram is a powerhouse.

If you run a B2B company, you might think Instagram’s image-based platform just applies to bakeries, florists and other businesses with photogenic products, but Instagram can be a great way to make an emotional connection with current and prospective customers no matter what kind of business you’re in. It can also serve as a recruitment tool, allowing your business to showcase its company culture.

Social media management system Hootsuite’s Instagram account is a great example of this. With 13,300 followers and counting, the account shows scenes from Hootsuite’s dog-friendly office. Email-marketing service provider MailChimp’s account is similarly well run. With more than 19,000 followers, it features images, including a person in a robot costume and the company logo reproduced in latte foam.

4. Focus on securing a domain that matches your business’s industry.

There’s a widespread belief that Google penalizes new domain extensions like .nyc, .house, .flowers, .market, and the hundreds of other new top-level domains (gTLDs) in search rankings. In fact, many people assume Google doesn’t surface domains registered with these extensions at all.

That’s not the case. “Overall, our systems treat new gTLDs like other gTLDs, [such as] .com and .org,” Google’s John Mueller explained. “Keywords in a TLD do not give any advantage or disadvantage in search.”

So there’s no need to make a big cash outlay to obtain your exact-match domain name on .com, instead of a new domain extension, because Google won’t reward you for it.

5. Build your own website.

Given the variety of affordable website builders at your disposal, it makes sense to take matters into your own hands. We will help you run a showstopping website for a minimal prize a year  with a business account. Contact a web developer

GoDaddy, Web.com, and other domain retailers combine domain registrations with their own web page design and hosting. They also offer affordable services that provide virtual storefronts and email communications. Lastly, it’s also worth checking out WordPress, which offers themes that are flexible enough to look truly customized.

As your marketing budget grows, you’ll have more decisions to make, like whether to build a mobile-optimized website and which paid marketing channels to advertise on. But if you can create a solid foundation, using the above strategies to create content and a website that resonates with your customers in the early stages, you’ll already have a significant advantage over your competitors.

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Events

Facebook empowers 7,000 women with digital competencies in SSA

Izunna Okpala

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Facebook app

In 2019, Facebook trained more than 7,000 women-owned businesses in digital skills across sub-Saharan Africa.

Nunu Ntshingila, Regional Director, Facebook Africa, said Facebook is committed to investing in its youth, entrepreneurs, creative industries, tech ecosystems and many other communities.

“I am excited about the future of Facebook and our family of apps here in Africa, as well as the potential of this young, mobile and dynamic continent. I also look forward to creating partnerships in 2020 and beyond.”

The tech company has hit its 45th developer group, now in 17 African countries with circles representing over 70,000 participants.

When celebrating the region’s key achievements, Facebook said some of its investments have translated into significant support aimed at increasing the developers, entrepreneurs, creatives, and other communities ecosystems. In a document called’ 2019 Year in Review,’ Facebook revealed its approach towards making the world a global village and celebrated 79 meetings with community leaders with over 2,650 people in attendance.

To combat fake news in Nigeria, Facebook in collaboration with MainOne launched Dubawa as a participant in its Third-Party Fact-Checking program. In Edo and Ogun States, this was to build and operate more than 750 km of terrestrial fiber network for metro fibre connectivity.

“Facebook hosted the first-ever iD8 Nairobi Conference with over 400 African developers and startups in attendance, expanded Third-Party Fact-Checking across 10 African countries, announced the creation of the world’s most detailed population density maps of Africa, created by Facebook AI researchers to help humanitarian aid and relief agencies; and much more,” the statement added.

In addition, in collaboration with satellite hubs across Nigeria, Facebook initiated an eight-week incubation program at NG Hub, focusing on mentoring and practical training for prospective entrepreneurs. The position of Safer Internet Day 2019, which has partnered with over 20 African Non-Governmental Organizations (NGOs) across 16 countries, should not be forgotten.

“We unveiled our first pop-up in Africa with ‘it’s Your Facebook: Lagos’, a creative space for visitors to explore our products and attend various training. We announced the creation of the world’s most detailed population density maps of Africa, created by Facebook AI researchers to help humanitarian aid and relief agencies. In the same year, we celebrated one year of NG Hub and our digital skills training in Nigeria – with over 526 events held, 11,490 attendees, and partner events with Co-creation Hub, US Consulate, SheLeadsAfrica, Paystack, Tony Elumelu Foundation, Women in Tech Africa.”

In the University tour aimed at boosting recruiting across the country, South Africa was not left behind and collaborated with the Dream Factory Foundation and the Youth Fellow Nadine Maselle Facebook Community Leadership Program to open a computer lab at Salt River High School in Cape Town. Facebook opened in collaboration with Samasource its Content Review Center in Nairobi and employed up to 100 local language content reviewers.

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Database Security

The proliferation of Digital currencies in Africa calls for stronger security measures

Izunna Okpala

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The advantages of cryptocurrencies in Africa are also being exploited as cyber criminals become increasingly technically skilled.

Virtual currency related crime has increased in Africa especially in South Africa, with hackers using peoples’ phones according to mine cryptocurrencies. As the popularity of crypto-assets such as bitcoin grows, various agencies have begun the process of reviewing the consumer impact of the crypto-sector and the impact on personal financial security.

Paxful handles more than 50,000 trades a day with three million wallets worldwide, with South Africa being one of its top markets. The fluctuating value of the most popular digital currency in the world has not dissuaded South Africans either as this month Paxful reported a huge 2800 percent increase in South African trades compared to October 2018. Johannesburg, Pretoria, and Cape Town are the country’s three cities contributing to the number of users. Overall, Paxful also noticed that, when compared to the same period, the number of trades across the African continent has risen by 64 percent.

Importance and transparency of increased security

While the vast majority of cryptocurrency trades are secure, the market has not been entirely resistant to scams and fraudulent transactions in recent years. Scammers prey on users who lack the appropriate awareness in this space with the cryptocurrency industry still quite new.

Marius Reitz, South Africa country manager for cryptocurrency wallet Luno, said while cryptocurrencies like Bitcoin were used for illicit activity, the situation is improving as law enforcement agencies get better at tracking transactions, but online scams are still common.

The most popular form of digital currency scams is through phishing, wherein the criminals use a legitimate-looking (but fake) website, email or SMS to trick you into providing password or detailed information said Reitz.

“Bitcoin is secure, but sometimes it’s dangerous how users use it. The users must treat Bitcoin as cash and protect our personal information and passwords just as we do when we use an ATM or shop online. It’s irreversible when your bitcoin is in the possession of hackers and scammers, so it’s important to have the required safeguards in place. “adds Ray Youssef, Paxful’s co-founderand CEO.

On Paxful, users are safe and secured from scammers through various security measures including the escrow service from Paxful which keeps the bitcoin safe until a transaction is completed.

Protecting Your Cryptocurrency Assets

Youssef concludes: “P2P finance is their only hope of financial inclusion and empowerment for more and more people around the world. While the risk of crypto fraud and theft can not be completely eliminated, you can significantly reduce your chances of becoming a target by following Paxful’s top tips for safe trading and taking a few simple precautions.”

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Health

Dual Play Strategy by Mastercard

Izunna Okpala

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Mastercard works to branch into management of health care, fintech and supply chain. It’s a unified part of trying to “broaden the scope of what we’re doing and with whom we’re doing it,” said Craig Vosburg, North America’s company president. The latest strategy is based on “Mastercard’s notion of being more than just cards.

Mastercard has launched a number of programs targeted at a wide range of industries and services, including new platforms directed towards the healthcare and fintech sectors and a blockchain-enabled collaboration designed to increase the transparency of the companies’ supply chains.

The initiatives are part of the giant payment services ‘ concentrated effort to “broaden the scope of what we do and with whom we do it,” said Craig Vosburg, North America’s Mastercard president.

This strategy focuses on “Mastercard’s notion of being [ about ] more than just cards “— with Vosburg citing the recent acquisition by the company of European payment services firm Nets among investments aimed at” expanding the means by which we can move money.

A question that comes to bear, if you look deeper are:
* Is Mastercard working to have a dual play that generates transaction volumes?
* Those healthcare and supply chain management businesses, who would deliver them?

Usually, thriving digital products are both Products and platforms. Construction of modern digital products without having a moat through platforms would be hopeless. Ironically, the largest digital ICT providers have dual plays in their business models: if Amazon is decimating most brick-and-mortar stores, offering their cloud services will attract more online. When Alibaba invites you to its marketplace sites, you have surely signed up for its (partly affiliated) payment processing solutions (Alipay) which commissions.

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