This is Facebook’s latest attempt to tackle the live sports streaming market in Latin America, including its move in January to hire Peter Hutton, then the CEO of the TV network Eurosport. Facebook secured the rights to broadcast UEFA matches in much of Latin America, the association said yesterday. This can give Latin American soccer fans the chance to tune into their favorite sport without the need to pay to watch on their local TV station.
The contract includes a free live stream of both the organization’s Champions League and Super Cup matches, adding up to 32 matches per season. A ton of Latin America’s top players take part in these leagues every year, making this partnership a big deal for many soccer fans.
Facebook’s EUFA contract will run from 2018 to 2021, and is limited to Spanish-speaking countries. The deal started with this week’s Super Cup on August 15th. Facebook will also be sharing highlights every week there’s a match.