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How to use Google Drive on Android, iOS

Izunna Okpala

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google drive

Since its launch in early 2012, the Google Drive app has seen many changes. When it originally launched it replaced the Google Docs app, didn’t allow you to actually edit documents on iOS, but allowed for creating and editing Google Docs files within the Android app. Now it better serves as a hub for accessing the various types of files you store within Google Drive.

The basics

google-drive-screens

The main screen of Google Drive provides a few options for navigating your files. You will have quick access to files in your Drive, any documents that have been shared with you, any files or folders you have starred, recently opened or edited as well as any files you have downloaded for offline access.

When you first launch the app, you’ll find a list of your folders and files stored in Google Drive. The default thumbnail view (pictured on the left above) can be changed to a list view (middle) by tapping on the list icon in the top menu bar.

Naturally, tapping on an item will open it. Tapping on the “i” icon, however, will open the details screen (pictured right) for the respective file or folder for Android users. iOS users will need to tap on the three-dot icon, followed by “i” to view the same information. On this screen you can view who has access, when changes were made, who made them and other important details. Additionally, you will find options for sharing, moving, deleting, renaming, starring (for quick access) and for files the option to download it to your device for offline access.

Creating, editing

 google-drive-ios

To create a document using Google Drive, tap on the floating “+” button. On iOS, it’s blue. On Android, it’s red. The options for creating a new document include uploading a file from your device, scanning a document with your camera, creating a folder and lastly, creating a Docs, Sheets or Slides document.

The last three options require the respective app to be installed on your device. Be sure to install Docs (Android | iOS), Sheets (Android | iOS) and Slides (Android | iOS) on your device. Should you try to create a document without the accompanying app installed, Google Drive will prompt you to install it before continuing.

Viewing documents without the above apps installed is still possible, though your editing options will be limited.

When selecting upload, you are able to browse and upload any type of file to your Drive account directly from your device. It’s important to note — on Android installing a file manager, such as Astro File Manager, is required to browse all files stored on your device. By default you can access images, videos, audio, and downloads. iOS users can upload files stored on iCloud Drive, Dropbox, or stored within third-party apps, in addition to uploading photos and videos.

Keep in mind if you want to place the new item in a specific folder, you will need to navigate to that folder in the app before you upload or create it. Otherwise the new file uploaded item will be placed in the root directory of your Google Drive account.

Menu and settings

Settings

Slide out the menu from the left side of the screen, where you can then switch accounts or view files that are shared with you, recently accessed, starred or downloaded, your Google Photos account as well as those you’ve uploaded from your device.

Scrolling down the menu’s list on an Android, you’ll find an option to view the apps settings along with the current amount of Drive space you’re using with each account. Within the settings for the Google Drive app, you can set the amount of data you will want the app to cache, topping out at 250MB. You can also enable or disable encryption of offline documents as well as set your device to only upload or update files over Wi-Fi in an effort to help save your mobile data plan.

iOS users can access the Settings menu in the same location, however data storage numbers and is in its own “Storage” category just below Settings. In Settings, iOS users can add a passcode, enable or disable notifications for shared files, and auto-backup of photos on your device. Lacking in iOS is the ability to cache items or restrict uploads to Wi-Fi only.

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Facebook empowers 7,000 women with digital competencies in SSA

Izunna Okpala

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Facebook app

In 2019, Facebook trained more than 7,000 women-owned businesses in digital skills across sub-Saharan Africa.

Nunu Ntshingila, Regional Director, Facebook Africa, said Facebook is committed to investing in its youth, entrepreneurs, creative industries, tech ecosystems and many other communities.

“I am excited about the future of Facebook and our family of apps here in Africa, as well as the potential of this young, mobile and dynamic continent. I also look forward to creating partnerships in 2020 and beyond.”

The tech company has hit its 45th developer group, now in 17 African countries with circles representing over 70,000 participants.

When celebrating the region’s key achievements, Facebook said some of its investments have translated into significant support aimed at increasing the developers, entrepreneurs, creatives, and other communities ecosystems. In a document called’ 2019 Year in Review,’ Facebook revealed its approach towards making the world a global village and celebrated 79 meetings with community leaders with over 2,650 people in attendance.

To combat fake news in Nigeria, Facebook in collaboration with MainOne launched Dubawa as a participant in its Third-Party Fact-Checking program. In Edo and Ogun States, this was to build and operate more than 750 km of terrestrial fiber network for metro fibre connectivity.

“Facebook hosted the first-ever iD8 Nairobi Conference with over 400 African developers and startups in attendance, expanded Third-Party Fact-Checking across 10 African countries, announced the creation of the world’s most detailed population density maps of Africa, created by Facebook AI researchers to help humanitarian aid and relief agencies; and much more,” the statement added.

In addition, in collaboration with satellite hubs across Nigeria, Facebook initiated an eight-week incubation program at NG Hub, focusing on mentoring and practical training for prospective entrepreneurs. The position of Safer Internet Day 2019, which has partnered with over 20 African Non-Governmental Organizations (NGOs) across 16 countries, should not be forgotten.

“We unveiled our first pop-up in Africa with ‘it’s Your Facebook: Lagos’, a creative space for visitors to explore our products and attend various training. We announced the creation of the world’s most detailed population density maps of Africa, created by Facebook AI researchers to help humanitarian aid and relief agencies. In the same year, we celebrated one year of NG Hub and our digital skills training in Nigeria – with over 526 events held, 11,490 attendees, and partner events with Co-creation Hub, US Consulate, SheLeadsAfrica, Paystack, Tony Elumelu Foundation, Women in Tech Africa.”

In the University tour aimed at boosting recruiting across the country, South Africa was not left behind and collaborated with the Dream Factory Foundation and the Youth Fellow Nadine Maselle Facebook Community Leadership Program to open a computer lab at Salt River High School in Cape Town. Facebook opened in collaboration with Samasource its Content Review Center in Nairobi and employed up to 100 local language content reviewers.

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13 Major Misconceptions about Content Marketing

Izunna Okpala

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Content Marketing Home

There are many misconceptions about content marketing. This article takes you on how to avoid the pitfalls.

1. ITS EASY

This the number one misconception, but the earlier you know the truth the better for you. Know the task ahead and sharpen your war tools and plan to win.

Note a person without a plan has planned to fail from the onset.

2. “Content Marketing is a new Concept”

There is this great infographic by Content Marketing Institute on the history of Content Marketing. It gives some great examples of Content Marketing long before someone even thought of internet: Have you heard of the Michelin Guides developed in 1900 by Michelin?

Selling of Content Marketing as a new concept is truly dangerous, as it can prevent you from learning from past examples. Having a history allows you to do better in the future and hopefully build on past success.

3. Content Marketing is Digital

As stated before content marketing has a long history. Business people have been marketing with content for centuries without feeling the need to come up with a term for it. Content Marketing strategies that have been used long before the web was in existence include:

  • conferences
  • lectures, seminars, workshops
  • articles in industry magazines/papers
  • industry report
  • customer news papers
  • Special magazines, guides and publications for clients

Content Marketing is the art of producing and promoting useful and/or relevant content. There are many forms of content that businesses use to reach and communicate with current and future customers. Limiting your content strategy to digital and online marketing is limiting your action radius – and just because online marketing gives you new ways of reaching your audience does not mean you should ignore the traditional ways. In most cases the ideal strategy integrates both.

4. “Creating Content is Content Marketing”

You are producing content, so you think you are a content marketer?

Let me disappoint you: most likely you are wrong. There is much more to content marketing than producing content. A true content marketing strategy has to include concepts for content distribution, communication and interaction with the audience. You have to have a clear idea about which goals and which target group you want to reach.

Depending on your strategy, you need an editorial calendar and might need to include your company’s departments in your strategy for producing and distributing content.

5. “Content curation makes you an expert”

There is a lot of talk about content curation and sharing other peoples’ great content.

This can definitely help you in your content distribution especially if you yourself do not have an endless reservoir of own outstanding content. Yet, it is not enough to share other peoples’ content to make you a thought leader and stand out as an expert in your field.

If you always know where to find great content it makes you an excellent researcher and shows that you know the great content marketers in your field. But: In the end your own views, ideas and concepts are part of your personality and expertise and one of the most important assets of your content marketing.

True Content Marketing includes your own, hopefully outstanding, content. If you are solely sharing other peoples’ content you are at risk of only becoming a multiplier for other peoples’ content strategy.

6. “Every content is good content”

Being active online and in social media, sometimes you get the impression that there is a competition going on who creates the most content instead of going for the best content. The truth is: you can gain more with one outstanding piece of content in the right outlets or channels and it will give you much more attention, feedback and branding effect than hundreds of cheap pieces of content no one really needs or wants to see.

The risk of creating too much (and possibly irrelevant or even bad) content is: it can easily backfire and mark you as a spammer.

7. “Producing SEO Content is Content Marketing”

Google is a friend of good content and Google is a powerful tool to give your content the attention it deserves – so far so true. But producing content for search engine optimization is not content marketing and optimizing your content for search engines (i.e. keywords etc.) does not necessarily give you success in content marketing. Focusing on SEO content strategies leaves out all the other great possibilities content marketing might hold for you.

Content in content marketing is created for an audience. This audience wants a well composed, informative and entertaining piece of content. Keyword staffing and optimization can kill the user experience and you are lost – Google might still bring people to your content, but you will not successfully market with this content.

It works better the other way round: producing quality content that your audience likes and recommends produces backlinks and social signals that improves your search positions in return. Google loves quality content.

8. “Content (Marketing) is for Google”

Content Marketing is for a target audience. Google might help you reach this audience, but you are still creating content for an audience and not for Google.

If you are creating content for Google, you are doing SEO, SEO is not content marketing (see above). Content in content marketing is created for people: your target audience. It is meaningful, interesting, informative and entertaining – it is created to speak to your audience and not Google.

Besides, you could base a complete content marketing strategy on content, that would never go online.

9. “Content Marketing is not for Google”

If done right content in content marketing will speak to Google. If your content attracts an audience, they will backlink to it. They will share on social platforms. They will recommend your content and rate it well. Being able to place content on high quality outlets gives you the opportunity to produce high quality backlinks to your site.

Search engines try to record all of this – because they love quality.

The one thing Google is trying to accomplish with all the recent updates is to bring users useful content they are searching for. Even if your content creation is focused on bringing good content to your audience without any thoughts about keywords, Google will eventually appreciate your efforts and help you get your content to your audience.

So, even while content marketing is not SEO and should not focus on satisfying Google, your SEO can profit from your content marketing efforts – or even more you should make sure that your content marketing and SEO go hand in hand.

10. “Everything in your editorial calendar is content”

We once had a heated discussion in the office about what can be regarded as content and what isn’t content. The line between content and no content especially in social media is blurred, but I will try to give you some hints:

  • If you tweet links and pictures, the links and pictures are content while the tweets are not.
  • If you tweet a statement, your tweet might be considered content, depending on the statement and the audience.
  • If you are running a site for jokes and you tweet jokes, your tweets are definitely content.

The same applies for Facebook.

A Lady-picture might give you many likes on Facebook, but only in rare exceptional cases I consider it content.

11. “Your industry is too boring (or traditional) for content marketing”

Let’s just quote Lisa Barone of Overit here. She made a statement about this point in an interview with exploreB2B:

“Complaining your industry isn’t glamorous tells me two things about you:

  1. you don’t fully understand your customers need/pain points/ wants and
  2. you are boring.

The opportunity to create high-quality content is there, regardless of what industry you serve…. Just because your topic is toilets (or insurance, or telecom, or stained-glass windows), doesn’t mean your topic has to be 100-percent toilet focused.

Find those interesting periphery topics, or the topics your customers are passionate about, and create content around them.”

12. “Content Marketing is the right strategy for every situation/Business”

Content Marketing is a hype and sometimes I get the feeling it is the new holy grail of Marketing which everyone has to do.

As with any business strategy you need to assess if it is really the right concept for you and your situation. In the end you might come to the conclusion that content marketing is not the best, most efficient and most effective strategy for you and you should rather be doing something else.

That being said: We believe that most businesses can profit from a well designed and constantly refined content strategy – but in business you should always ask the necessary questions before running blindly into a new strategy.

13. “Content Marketing is a campaign”

This complete article was inspired by Joe Pulizzi, who in his recent article on Content Marketing Institute said: “Content marketing is not a campaign — it’s an approach, a philosophy, and a business strategy.

This sentence says it all. You can have a video, a famous article or eBook – that does not make you a content marketer and it does certainly not make your company successful in content marketing.

Content Marketing is much more than the content, it is the strategic and well tuned combination of producing, publishing, sharing content, communicating and interacting around content and being part of discussions with a goal in mind.

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5 Things To Consider Before Downloading An App

Izunna Okpala

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mobile apps

Those who have a tablet, smartphone or mobile device have used an app at least once or twice in their lifetime. Today, there are apps developed for playing games, getting directions, news, weather and other information. According to reports, consumers downloaded approximately 11 billion apps in 2015 alone.

While apps make the use of your smartphones more exciting, not all are created equal with no cost attached. In reference to this, we’re outlining the 5 Things To Consider Before Downloading An App.

Read the reviews

One of the best ways to determine if you can download an app is to read the review of other persons that has downloaded the same applications. Depending on the responses whether positive or negative, you can decide on whether that application is for you. If there are more positive reviews, you can download and vice versa.

Data usage of the app

Some apps usually consume more mobile data than others especially if you are intent on cutting down your data usage in the new year. So, before you download; check the data usage of the app. If your app is good for download, you can adjust the setting to stop real-time notifications.

Free Apps

There are a number of applications that clearly state that it is free. But after downloading, you will discover that it is the limited version that you are given. Meanwhile, to access the full version, you will be billed. Even the free applications are usually littered with adverts.

Privacy

Privacy should not be a problem when it has to do with downloading apps. However, there some apps that access your information like phone and email contacts, call logs, device location and other unrelated data. This may probably lead to your account been accessed by hackers.

Virus Infection

While most apps are pre-approved before being added to an app store, hackers have created apps that can infect smartphones and tablets. Be cautious when downloading apps and be sure to use a reputable app store or website to download.

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