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Facebook Blueprint reaches 1 million course enrollments



Facebook appFacebook launched the Blueprint e-learning platform to help marketers around the world succeed In 2015. 

Facebook app

Facebook launched the Blueprint e-learning platform to help marketers around the world succeed In 2015. The Blueprint platform provides tools and training needed to learn how Facebook and Instagram can help grow their business. With 3 million active advertisers on Facebook and over 60 million Pages, Facebook wants to insure that all advertisers have the opportunity to better drive value for their business through Facebook’s advertising products.

Facebook Blueprint will expand the program globally with a couple of additions such as the Blueprint Certification, Partnering with Miami Ad School to incorporate the e-learning coursework into the curriculum which will serve as the pilot program for how Blueprint will work with secondary education institutions in the future. An addition of nine languages will be available in the program. The languages include French, Indonesian, English, Spanish, German, Portuguese, Japanese, Simplified Chinese and Korean.

Since its inception last year, Facebook Blueprint has seen strong adoption from agencies, and small businesses have also become a growing audience for Blueprint. Some new stats about Blueprint:

Average monthly growth rate by enrollments:

  • +170,000 new enrollments per month globally
  • 20,00 new enrollments per month in the U.S.

India and Brazil are driving the most growth by number of Blueprint course enrollments

  • Nearly 450,000 users globally
  • 73% of course enrollments are from small businesses

Average monthly growth rate by users:

  • 10K new users per month
  • Average time spent per course is +20 minutes

Top 5 countries using Blueprint

  • United States of America
  • India
  • Brazil
  • Mexico
  • South Korea

“One of the biggest things brands and agencies ask us for is for more education. While we know that technology brings people closer together, for businesses it can also be a tremendous growth opportunity to reach new customers. With Facebook Blueprint, we’re giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world.” Said Patrick Harris, VP of Agency Development at Facebook

“Facebook is committed to helping all marketers succeed using Facebook and Instagram marketing solutions with our Blueprint e-learning platform, and through new education opportunities like Blueprint Certification. We continue to look for innovative ways to help small businesses grow by connecting with new people – around the corner or around the world.” Said Katherine Shappley, SMB Regional Director, North America at Facebook.

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Facebook is experimenting with prompts that ask users whether they are concerned that a friend is ‘becoming an extremist.’




Facebook app

In the United States, some Facebook (FB) users are receiving a prompt asking if they are concerned that someone they know is becoming radical. Others are being alerted about the possibility of being exposed to extremist information.
It’s all part of a test that Facebook is conducting as part of its Redirect Initiative, which tries to tackle violent extremism.

This experiment is part of a wider project to see how we can provide tools and help to people on Facebook who have interacted with or been exposed to extremist content, or who know someone who is.

“Are you concerned that someone you know is becoming an extremist?” one of the notifications reads, a screen grab of which went viral on social media Thursday.

According to a screenshot shared on social media, the alert stated, “We care about avoiding extremism on Facebook.” “Others in your situation have gotten discreet help,” she says.
The user is then directed to a support page by the alert.

Another alert reads, “Violent groups try to use your anger and disillusionment.” “You have the ability to protect yourself and others right now.”
The user is also redirected to a help page as a result of the notice.

Facebook is sending users to a range of resources, including Life After Hate, an advocacy group that helps people quit violent far-right movements.

Over the last few years, Facebook has been blasted by detractors for failing to take sufficient steps to combat extremist content on its platform. For example, in 2020, the firm was chastised for failing to take down a militia group’s Facebook page, which encouraged armed residents to go to the streets of Kenosha, Wisconsin.

The company has also committed to do a better job of preventing the spread of false information and conspiracy theories. In May, Facebook’s independent oversight board encouraged the corporation to look into the role of its platform in the January 6 uprising.

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YouTube Is Redesigning Its Descriptions for the Web, With a Greater Focus on Comments




YouTube is reportedly putting a new description section on the Web to the test. The revamp aims to make the comments, video view count, publish date, and video description more prominent. The video description, which presently appears beneath the YouTube channel name, will now appear directly beneath the video title. Other improvements are being tested as well, with the goal of putting a greater emphasis on user comments. When these modifications will be available to all Web users is unknown.

The view counts and published date are much bolder than previously, appearing just below the video title. The video description appears right after the publication date and requires more concise content than before. If the video description is too long, the new design makes it appear tight, and if it spills over to the second line, a “Show More” option emerges. With this makeover, the ability to create connections may be more challenging. Depending on the size of the window, buttons for like, unlike, share, and save show next to the video description. In a barely drawn area below the view count is the channel name. The number of comments and the top comment are both noted in different boxes next to it.

The option to add a new comment will be located just below the channel name, followed by other less popular comments located beneath the video. This redesigned description for YouTube Web users is still in beta and is only visible to a select users at a time. There is no guarantee that it will be commercially available, and Google may decide to scrap it during the development phase. The design is also a little confusing and cluttered, and Google may make some changes before deciding to give it out to everyone.

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Binance Faces Criminal Complaint From Thailand’s Securities and Exchange Commission for Operating Without Licence




The Securities and Exchange Commission (SEC) of Thailand has filed a criminal complaint against cryptocurrency exchange Binance for operating a digital asset business without a license, the latest in a series of crackdowns on the platform around the world.

The SEC said on Friday that “it was discovered that Binance has provided platform services for trading or exchanging digital assets via its website…” Only licensed organizations are authorized to provide services linked to digital asset trading in Thailand, according to the country’s regulator.

A request for comment from Binance was not immediately returned. Last Monday, the UK’s financial watchdog restricted Binance from engaging in regulated activities in the country.

The company has previously stated that it takes its regulatory commitments seriously and is dedicated to following them everywhere it operates.

© Thomson Reuters 2021

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