Facebook launched the Blueprint e-learning platform to help marketers around the world succeed In 2015.

Facebook launched the Blueprint e-learning platform to help marketers around the world succeed In 2015. The Blueprint platform provides tools and training needed to learn how Facebook and Instagram can help grow their business. With 3 million active advertisers on Facebook and over 60 million Pages, Facebook wants to insure that all advertisers have the opportunity to better drive value for their business through Facebook’s advertising products.
Facebook Blueprint will expand the program globally with a couple of additions such as the Blueprint Certification, Partnering with Miami Ad School to incorporate the e-learning coursework into the curriculum which will serve as the pilot program for how Blueprint will work with secondary education institutions in the future. An addition of nine languages will be available in the program. The languages include French, Indonesian, English, Spanish, German, Portuguese, Japanese, Simplified Chinese and Korean.
Since its inception last year, Facebook Blueprint has seen strong adoption from agencies, and small businesses have also become a growing audience for Blueprint. Some new stats about Blueprint:
Average monthly growth rate by enrollments:
- +170,000 new enrollments per month globally
- 20,00 new enrollments per month in the U.S.
India and Brazil are driving the most growth by number of Blueprint course enrollments
- Nearly 450,000 users globally
- 73% of course enrollments are from small businesses
Average monthly growth rate by users:
- 10K new users per month
- Average time spent per course is +20 minutes
Top 5 countries using Blueprint
- United States of America
- India
- Brazil
- Mexico
- South Korea
“One of the biggest things brands and agencies ask us for is for more education. While we know that technology brings people closer together, for businesses it can also be a tremendous growth opportunity to reach new customers. With Facebook Blueprint, we’re giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world.” Said Patrick Harris, VP of Agency Development at Facebook
“Facebook is committed to helping all marketers succeed using Facebook and Instagram marketing solutions with our Blueprint e-learning platform, and through new education opportunities like Blueprint Certification. We continue to look for innovative ways to help small businesses grow by connecting with new people – around the corner or around the world.” Said Katherine Shappley, SMB Regional Director, North America at Facebook.