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Dual Play Strategy by Mastercard

Izunna Okpala

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Mastercard works to branch into management of health care, fintech and supply chain. It’s a unified part of trying to “broaden the scope of what we’re doing and with whom we’re doing it,” said Craig Vosburg, North America’s company president. The latest strategy is based on “Mastercard’s notion of being more than just cards.

Mastercard has launched a number of programs targeted at a wide range of industries and services, including new platforms directed towards the healthcare and fintech sectors and a blockchain-enabled collaboration designed to increase the transparency of the companies’ supply chains.

The initiatives are part of the giant payment services ‘ concentrated effort to “broaden the scope of what we do and with whom we do it,” said Craig Vosburg, North America’s Mastercard president.

This strategy focuses on “Mastercard’s notion of being [ about ] more than just cards “— with Vosburg citing the recent acquisition by the company of European payment services firm Nets among investments aimed at” expanding the means by which we can move money.

A question that comes to bear, if you look deeper are:
* Is Mastercard working to have a dual play that generates transaction volumes?
* Those healthcare and supply chain management businesses, who would deliver them?

Usually, thriving digital products are both Products and platforms. Construction of modern digital products without having a moat through platforms would be hopeless. Ironically, the largest digital ICT providers have dual plays in their business models: if Amazon is decimating most brick-and-mortar stores, offering their cloud services will attract more online. When Alibaba invites you to its marketplace sites, you have surely signed up for its (partly affiliated) payment processing solutions (Alipay) which commissions.

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These telemedicine companies are transforming the way doctors will treat patients in the future.

Izunna Okpala

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Telemedicine exploded during the pandemic, after years of steadily gaining popularity. Companies are now capitalizing on this momentum to bring in the next wave of remote health, expanding beyond simple doctor consultations to a high-tech world of healthcare access without ever leaving the house.

Dr. John Batsis, an associate professor at the University of North Carolina School of Medicine, remarked that the pandemic “actually promoted new techniques for remote monitoring, production, and development of devices.” “Wherever there is a customer need, there will be startups, equity, and businesses attempting to meet those requirements.”

Tyto Care, an on-demand medical exam company that aspires to duplicate in-person visits with home medical kits, is one company reconsidering televisits. Dedi Gilad, the company’s CEO and co-founder, came up with the idea eight years ago while his daughter was suffering from recurrent ear and throat infections.

Meanwhile, Sanford Health in the Midwest, the country’s largest rural health care organization, has adopted a similar strategy. Rather of adapting devices for remote usage, doctors taught patients how to record their results at home using the same tools they used during in-person appointments.

According to Sanford Health, “home monitoring kits” containing a fetal ultrasound monitor and a blood pressure cuff were distributed to patients with low-risk pregnancies, allowing women to use virtual care for nearly a third of their prenatal care appointments during the pandemic.

Other telemedicine startups, such as Kiira in Los Angeles, are focusing on increasing access to underprivileged areas. The company’s virtual care app, which links women to primary care providers, OB-GYNs, mental health experts, and more through phone, video, and chat 24 hours a day, seven days a week, aims to bridge the healthcare gap for women in college, particularly women of color.

Historically, black and brown people have faced numerous impediments to healthcare, including fees, access to care, and even access to clinicians of color. Students are frequently hesitant to enter because they do not see a provider who looks like them…. One of the things that has been absent for a long time is the ability to see someone who you can relate to and speak with a provider from the comfort of your own home.

Virtual visits can be conducted, prescriptions can be written, and lab tests can be ordered using the app. Kiira’s monthly fee is covered by colleges, so students don’t have to pay for it. It presently serves four universities and approximately 3,000 students, with ambitions to grow to 22,000 students later this year.

Spora Heath, another affordable telemedicine startup, focuses on offering a primary care network for African-Americans. The $10-per-month service compels its physicians, 90 percent of whom are persons of color, to complete “culture-competence training” and workshops in order to better understand and support the communities they serve.

These technologies are going to be integrally important in managing patient’s health now and in the future.

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Weight loss-related adverts are no longer allowed on Pinterest – Pinterest CEO

Izunna Okpala

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Pinterest stated on Thursday that all weight-loss adverts will be removed from its site, in an effort to prohibit content that promotes unhealthy or disordered eating patterns.

Ads containing language or visuals that promote or degrade particular body types will also be prohibited, according to the bookmarking site.
“Since the Covid-19 pandemic began last year, there has been a dramatic spike in harmful eating patterns and eating disorders in young people,” Pinterest (PINS) stated in a statement, citing data from the National Eating Disorders Association.

The new policy will take effect on Thursday. The issue for platforms, as with any online content moderation policies, is usually not so much in establishing the rule as it is in enforcing it and ensuring that no one breaks it.

While Pinterest is now widely regarded as a happy place on the internet, it used to be plagued by content that encouraged potentially hazardous diet and lifestyle practices, also described as “thinspiration,” “thinspo,” or “pro-anorexia.” Pinterest prohibited similar content in 2012, but in the years afterwards, pro-eating disorder content has been discovered on the platform.

The company announced on Thursday that it had already banned some weight-loss-related ads, including those with before-and-after photographs, weight-loss medications or procedures, and “body shaming.”

However, its new policy aims to go even further by prohibiting all weight-loss-related language and images, including testimonials about weight reduction or weight-loss products, as well as allusions to BMI or equivalent indices. Pinterest claims to be the “only big platform” that does not allow such adverts.

“We encourage others in the industry to follow suit and admit, once and for all, that one-size-fits-all doesn’t exist,” the company added.
Pinterest will continue to allow ads promoting “healthy lifestyles” or fitness products and services as long as they do not promote weight loss, according to the business. The policy was created with the help of the National Eating Disorders Association.

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A conference on blockchain and health is scheduled to be held at the Africa Blockchain Developers Call.

Izunna Okpala

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The Africa Blockchain Developers Call (ABDC) Pan-African Bootcamp on blockchain technology has declared its intention to hold a weekend conference on incorporating blockchain technology into Africa’s health sector.

In an attempt to execute comprehensive blockchain training sessions and promote the implementation of specially designed applications for different sectors in Africa, the Bootcamp, officially launched on 5 September, has taken on a host of African developers.

The Bootcamp also features virtual weekend conferences on many use-cases for blockchain. These conferences are aimed at encouraging creative and comprehensive discussions on the implementation of blockchain technology in Africa, including platform presentations by businesses and panel sessions on many Blockchain issues. The first meeting, focusing on Blockchain in Finance, took place on September 5. It featured a keynote speech given by Professor Anicia Peters, University of Namibia Pro-Vice Chancellor for Science, Innovation and Development.

The next conference, scheduled to take place on October 3rd, will focus on the theme: Blockchain in Health. The keynote speech will be given by Arnab Paul, President of the Kolkata Chapter in India. Several organizations and startups will also give platform presentations via their representatives based on medical use cases for blockchain technology.

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