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Avoid This 10 Facebook Marketing Mistakes By Big Brands

Izunna Okpala

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Facebook Mistakes

Avoid these Facebook Marketing Mistakes By Big Brands.

1. Posting less content and inconsistently

By posting on Facebook inconsistently and inappropriately you tell your audience, “Dear customer, we are busy doing more important things, therefore, we have no time to be human and keep you updated about us”.

Organic page reach on Facebook is declining. Now more than ever, engagement should be a priority.

Solution: Create an editorial calendar for Facebook, and focus on inspiring your audience. A perfect example of a brand succeeding at this would be SaaS Company Post Planner. Their Facebook updates are consistent and their content is great. Hence, engagement is off the roof.

post planner

2. Always begging for engagement or likes

Most brands publish content that screams, “We need likes!” or they ask users to like the post and bleh bleh bleh in Dracula’s voice (like-bait post).

Well, the bitter truth is Facebook will actually bury such a post. Don’t post visuals or updates asking fans to like or comment, as this tells the world how desperate your brand is and your lack of a social media strategy.
Solution: Provide a lot of helpful content regularly, and put up “real questions” that spark engagement.

3. Not paying to play

Truth be told, brands can’t market or fully reach individual Facebook audiences without paying. So to get more eyes on your content, you must be willing to pay Facebook.

You don’t publish and pray and expect it to rain likes and comments; with great content you should get a healthy organic reach but want a larger reach? Pay to play.

Solution: Facebook admitted it several times that organic page reach is decreasing. However, using the “boost post” feature would instantly get more eyes and engagement on your brand and content.

not paying to play for facebook marketing mistakes

4. Ignoring the fact that the world is mobile

Facebook statistics as at March 2016 have shown that there are over 1.65 billion monthly active Facebook users, and a whopping 1.51 billion of these are mobile users or visitors.

monthly active users for facebook marketing mistakes

These numbers are too huge to ignore. Brands should optimize their Facebook pages for mobile users; having cropped out visuals or missing page components damages the user experience.

Take, for example, the visuals below: the visual on Coca-Cola’s cover was optimized for desktops only, making mobile visitors to the page believe Coca-Cola has some spiritual agenda.

Coca-cola cover for facebook marketing mistakes

Now take a look at the mobile version of the same cover

mobile version of coca-cola cover for facebook marketing mistakes

5. Publishing the wrong type of content

You don’t plant a Banana and harvest Water Mellon. The same applies to content and engagement on Facebook; using irrelevant hashtags or twisting up trends can be a bad blow for business.

For example, the visual below:

wrong content for facebook marketing mistakes

Having made up Star Wars day isn’t enough, brands have to make it even more contrived and use an absurd hashtag.

Want to grow a following on Facebook or increase engagement? Posting inappropriate comments and pictures, using click bait, being all about traffic and sales would not work!
Facebook is cracking down on click-bait posts and will continually drown them in the newsfeed; be original and creative.

6. Not engaging customers in comments

Another deadly sin brands make includes not engaging fans in comments. Being social involves you interacting with fans, asking questions and responding.

Brands should be involved in the conversation in their Facebook comments, responding to feedback, lending a helping hand or increasing engagement creatively.

batman slapping robin for facebook marketing mistakes

Solution: Engage fans in your comments, address feedback and spread the brand image.

7. Trying to sell every time

Too much of selling beats the purpose of being social. Brands should abstain from selling and focus more on user experience, building a community and providing value. That way, users remain loyal and increase their spending potential to your brand through the law of reciprocity.

Solution: Facebook is rolling out the shop store for Facebook pages, simply add your products into your shop and users can buy once they visit your page.

Selling every time for facebook marketing mistakes

8. Ignoring or deleting negative feedback or comments

Handling trolls and negative feedback requires a dedicated Facebook team, patience and creativity. Brands are expected to respond to trolls and negative comments in a respectful and playful tone to keep the community mood light and friendly or it might result in disastrous PR for that brand.

Ignoring negative feedbacks for facebook marketing mistakes

Solution: Tara Hornor wrote an epic post with tips on handling Trolls and negative comments.

9. Ignoring advanced Facebook advertising

Advertising on Facebook does not end with clicking “Boost Post”. For instance, you could create a lookalike audience based on subscribers already on your mailing list, who are on Facebook, and send targeted ads to them.

The true potential of Facebook advertising cannot be quantified; brands should take specific steps in creating ads that offer great incentives while achieving business goals.

Solution: Use Facebook’s Power Editor to create ads to gain leads and advertise new products, but don’t spam your users’ newsfeed.

ignoring advanced facebook advertising for facebook marketing mistakes

10. Refusing to evolve like Facebook’s algorithm

Facebook changes its algorithm randomly; the latest changes in the Facebook algorithm include bringing content to users based on previous interaction.

Brands are expected to keep up with the latest updates to ensure a consistent user experience in regards to content, cover photos, and ads.

Solution: Brands should bookmark (literally) the Facebook for pages web page to stay updated with the latest algorithm updates and implement to increase engagement and brand perception.

Source business 2 community.

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Events

Facebook empowers 7,000 women with digital competencies in SSA

Izunna Okpala

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Facebook app

In 2019, Facebook trained more than 7,000 women-owned businesses in digital skills across sub-Saharan Africa.

Nunu Ntshingila, Regional Director, Facebook Africa, said Facebook is committed to investing in its youth, entrepreneurs, creative industries, tech ecosystems and many other communities.

“I am excited about the future of Facebook and our family of apps here in Africa, as well as the potential of this young, mobile and dynamic continent. I also look forward to creating partnerships in 2020 and beyond.”

The tech company has hit its 45th developer group, now in 17 African countries with circles representing over 70,000 participants.

When celebrating the region’s key achievements, Facebook said some of its investments have translated into significant support aimed at increasing the developers, entrepreneurs, creatives, and other communities ecosystems. In a document called’ 2019 Year in Review,’ Facebook revealed its approach towards making the world a global village and celebrated 79 meetings with community leaders with over 2,650 people in attendance.

To combat fake news in Nigeria, Facebook in collaboration with MainOne launched Dubawa as a participant in its Third-Party Fact-Checking program. In Edo and Ogun States, this was to build and operate more than 750 km of terrestrial fiber network for metro fibre connectivity.

“Facebook hosted the first-ever iD8 Nairobi Conference with over 400 African developers and startups in attendance, expanded Third-Party Fact-Checking across 10 African countries, announced the creation of the world’s most detailed population density maps of Africa, created by Facebook AI researchers to help humanitarian aid and relief agencies; and much more,” the statement added.

In addition, in collaboration with satellite hubs across Nigeria, Facebook initiated an eight-week incubation program at NG Hub, focusing on mentoring and practical training for prospective entrepreneurs. The position of Safer Internet Day 2019, which has partnered with over 20 African Non-Governmental Organizations (NGOs) across 16 countries, should not be forgotten.

“We unveiled our first pop-up in Africa with ‘it’s Your Facebook: Lagos’, a creative space for visitors to explore our products and attend various training. We announced the creation of the world’s most detailed population density maps of Africa, created by Facebook AI researchers to help humanitarian aid and relief agencies. In the same year, we celebrated one year of NG Hub and our digital skills training in Nigeria – with over 526 events held, 11,490 attendees, and partner events with Co-creation Hub, US Consulate, SheLeadsAfrica, Paystack, Tony Elumelu Foundation, Women in Tech Africa.”

In the University tour aimed at boosting recruiting across the country, South Africa was not left behind and collaborated with the Dream Factory Foundation and the Youth Fellow Nadine Maselle Facebook Community Leadership Program to open a computer lab at Salt River High School in Cape Town. Facebook opened in collaboration with Samasource its Content Review Center in Nairobi and employed up to 100 local language content reviewers.

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Database Security

The proliferation of Digital currencies in Africa calls for stronger security measures

Izunna Okpala

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The advantages of cryptocurrencies in Africa are also being exploited as cyber criminals become increasingly technically skilled.

Virtual currency related crime has increased in Africa especially in South Africa, with hackers using peoples’ phones according to mine cryptocurrencies. As the popularity of crypto-assets such as bitcoin grows, various agencies have begun the process of reviewing the consumer impact of the crypto-sector and the impact on personal financial security.

Paxful handles more than 50,000 trades a day with three million wallets worldwide, with South Africa being one of its top markets. The fluctuating value of the most popular digital currency in the world has not dissuaded South Africans either as this month Paxful reported a huge 2800 percent increase in South African trades compared to October 2018. Johannesburg, Pretoria, and Cape Town are the country’s three cities contributing to the number of users. Overall, Paxful also noticed that, when compared to the same period, the number of trades across the African continent has risen by 64 percent.

Importance and transparency of increased security

While the vast majority of cryptocurrency trades are secure, the market has not been entirely resistant to scams and fraudulent transactions in recent years. Scammers prey on users who lack the appropriate awareness in this space with the cryptocurrency industry still quite new.

Marius Reitz, South Africa country manager for cryptocurrency wallet Luno, said while cryptocurrencies like Bitcoin were used for illicit activity, the situation is improving as law enforcement agencies get better at tracking transactions, but online scams are still common.

The most popular form of digital currency scams is through phishing, wherein the criminals use a legitimate-looking (but fake) website, email or SMS to trick you into providing password or detailed information said Reitz.

“Bitcoin is secure, but sometimes it’s dangerous how users use it. The users must treat Bitcoin as cash and protect our personal information and passwords just as we do when we use an ATM or shop online. It’s irreversible when your bitcoin is in the possession of hackers and scammers, so it’s important to have the required safeguards in place. “adds Ray Youssef, Paxful’s co-founderand CEO.

On Paxful, users are safe and secured from scammers through various security measures including the escrow service from Paxful which keeps the bitcoin safe until a transaction is completed.

Protecting Your Cryptocurrency Assets

Youssef concludes: “P2P finance is their only hope of financial inclusion and empowerment for more and more people around the world. While the risk of crypto fraud and theft can not be completely eliminated, you can significantly reduce your chances of becoming a target by following Paxful’s top tips for safe trading and taking a few simple precautions.”

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Health

Dual Play Strategy by Mastercard

Izunna Okpala

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Mastercard works to branch into management of health care, fintech and supply chain. It’s a unified part of trying to “broaden the scope of what we’re doing and with whom we’re doing it,” said Craig Vosburg, North America’s company president. The latest strategy is based on “Mastercard’s notion of being more than just cards.

Mastercard has launched a number of programs targeted at a wide range of industries and services, including new platforms directed towards the healthcare and fintech sectors and a blockchain-enabled collaboration designed to increase the transparency of the companies’ supply chains.

The initiatives are part of the giant payment services ‘ concentrated effort to “broaden the scope of what we do and with whom we do it,” said Craig Vosburg, North America’s Mastercard president.

This strategy focuses on “Mastercard’s notion of being [ about ] more than just cards “— with Vosburg citing the recent acquisition by the company of European payment services firm Nets among investments aimed at” expanding the means by which we can move money.

A question that comes to bear, if you look deeper are:
* Is Mastercard working to have a dual play that generates transaction volumes?
* Those healthcare and supply chain management businesses, who would deliver them?

Usually, thriving digital products are both Products and platforms. Construction of modern digital products without having a moat through platforms would be hopeless. Ironically, the largest digital ICT providers have dual plays in their business models: if Amazon is decimating most brick-and-mortar stores, offering their cloud services will attract more online. When Alibaba invites you to its marketplace sites, you have surely signed up for its (partly affiliated) payment processing solutions (Alipay) which commissions.

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