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10 Great Tips For Marketing Your Website Effectively

Published
9 years agoon

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!
Without further ado, here’s 10 quick tips for marketing your website effectively…
- Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.
- Start a subscription-based newsletter. Every company, in my opinion, should have some sort of informative newsletter. Your newsletter should be published on a set schedule, but only one that you can maintain. Ideally, your newsletters should contain informative articles. You don’t need too much content, but the content you have should be eye-catching, easy to read, and something that people want to see. If you bore your customers with your newsletter, you won’t be helping to market your website. Create a newsletter that compels people to do something… write a how-to on something related to your industry, or a top 10 tips that people might find interest in (wink, wink).
- Add your website to your company’s voicemail message. Even if it’s something along the lines of, “Leave us a message, or contact us on the web at www-dot-yourwebsitehere-dot-com. Are you seeing a trend here? It’s important to TALK about your website, and if you have something people want to see (which you should with that fancy site of yours!), your work will pay off.
- Put your website on your company building’s sign. This one’s sort of a no-brainer, but what better of a way to get people to scope out your company in the comfort of their own home. People driving by will remember your address, especially if you have an eye-catching sign, and make your website large enough and easy to read from a distance.
- Tell Google when you’ve got new content… Take this tip straight from Google themselves, “If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google’s discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.” If you aren’t sure if your site has a sitemap indexed with Google, or you’d like help building your sitemap and properly publishing it, contact your web developer.
- Use an email signature in your correspondences, and make sure that a link to your website is in it. Not only will this provide for an easy way for your customers (or potential customers) to find your site, but it will also allow for an easy portal for them to visit you.
- Yes, your website is up and running, but now how are people going to find it? Many companies build a website and forget about it… YIKES! Use social networking websites like Facebook and Twitter to broadcast your website to those you are in contact with. For small businesses and startups, word of mouth can be the difference between success and failure!
- Advertising your site offline is equally important as advertising your site online. Make sure your web address is in your literature and publications (business cards, corporate branding material, fax cover sheets, etc.)
- Update your website AT LEAST once a month. I would say less than once a week is too little, but it’s important to keep your content fresh, especially if you have an informational site.
- Make sure that your website is built with valid code (to check it, go here: http://validator.w3.org/ ), your meta tags are properly used, and each page has a proper title. Consult your web developer about these items, as they are all important for your website to have.
Realize that the key to successfully marketing your website is a never-ending, integral process that you NEED to do. Take the time to properly work on the items above, and dedicate yourself to doing it right. You just invested in your website, right? Why not make the most of it and start seeing your hard-earned efforts pay off!
Source: Marketing your Website
Blog
Facebook is experimenting with prompts that ask users whether they are concerned that a friend is ‘becoming an extremist.’
Published
4 years agoon
July 2, 2021By
Editor
In the United States, some Facebook (FB) users are receiving a prompt asking if they are concerned that someone they know is becoming radical. Others are being alerted about the possibility of being exposed to extremist information.
It’s all part of a test that Facebook is conducting as part of its Redirect Initiative, which tries to tackle violent extremism.
This experiment is part of a wider project to see how we can provide tools and help to people on Facebook who have interacted with or been exposed to extremist content, or who know someone who is.
“Are you concerned that someone you know is becoming an extremist?” one of the notifications reads, a screen grab of which went viral on social media Thursday.
According to a screenshot shared on social media, the alert stated, “We care about avoiding extremism on Facebook.” “Others in your situation have gotten discreet help,” she says.
The user is then directed to a support page by the alert.
Another alert reads, “Violent groups try to use your anger and disillusionment.” “You have the ability to protect yourself and others right now.”
The user is also redirected to a help page as a result of the notice.
Facebook is sending users to a range of resources, including Life After Hate, an advocacy group that helps people quit violent far-right movements.
Over the last few years, Facebook has been blasted by detractors for failing to take sufficient steps to combat extremist content on its platform. For example, in 2020, the firm was chastised for failing to take down a militia group’s Facebook page, which encouraged armed residents to go to the streets of Kenosha, Wisconsin.
The company has also committed to do a better job of preventing the spread of false information and conspiracy theories. In May, Facebook’s independent oversight board encouraged the corporation to look into the role of its platform in the January 6 uprising.
Articles
The Impact of Technology in Boosting Education
Published
5 years agoon
June 25, 2020By
Editor
The COVID-19 situation has shaped the global education system. Technology has affected our lives in almost every way. One of the most important revolutionary changes technology has made is with education. Classrooms now have smart-boards, students have tablets accessible as learning tools, and technology today makes distance learning and acquiring a degree easier than ever.
Universities like NC IUL is one of the few among many offering online degree acquisitions that are equally as accredited as the traditional, offline ones. Technology continuously improves the way we learn and the speed at which we can access huge amounts of information. Here is a quick overview of how technology has affected education and how it might be in the nearest future.
One of the most important aspects of technology in education has been its ability to create a global platform. Education with the help of technology has crossed borders globally and with a seamless transition. Online courses can be accessed by students across the world and people are able to have video conferences to offer a personalized teaching experience. Assessments are now all electronic and web based, making it easier for online students to receive results fast and effectively.
Remember carrying stacks of textbooks from class to class? Well, you can forget that now because textbooks are becoming digital. Students can have access to all of their learning materials in PDF files or online through their educational institutions. These eBooks make studying more affordable and accessible to students, increasing their ability to actually use the materials. This has been a huge shift from the reliance on paper-based books and will continue to revolutionize the way we learn.
You may not think of video games as a learning tool at first, but many of them have been designed to help students in many instances. Video games can help stimulate the mind to help with problem-solving skills by developing them to be more educationally goal-oriented. Even video games that are not educational on the surface may help us learn and gather information. This also goes along with mobile games. Many students have access to a smart device and can solve puzzles or learn on the go. Multimedia tools are also being used to enhance the educational experience. Videos and animation have created learning tools for the more visually oriented students making it more fun and engaging for those who can learn better this way.
Students are definitely becoming more engaged with technology tools because it is what they have grown up with. If you think about how most students in universities have been raised surrounded by video games, new gadgets, and the Internet, then you can understand how important technology has become for education. Students can access more information quicker from anywhere they might be with the aid of technological tools. What this shows is that the progression will be positive and help globalize education by creating a common language: new technology. It will be interesting to see what the future holds for our educational systems and how it will adapt to this encouraging trend.
Blog
IoT to fuel the next Green Revolution in the farming industry

Published
7 years agoon
October 15, 2017
With pressure on land and food resources set to increase, the Internet of Things (IoT) will play an increasingly important role in helping the agriculture sector become more efficient, productive and sustainable. This is according to new independent research commissioned by global mobile satellite company Inmarsat (ISAT.L) which found that spend on, and interest in, IoT is set to rocket over the next five years within agritech.
Market research specialist Vanson Bourne interviewed respondents from 100 large agritech companies across the globe for Inmarsat’s ‘The Future of IoT in Enterprise – 2017’ report, and found that the sector is rapidly taking to IoT technologies. 62 per cent had already fully or partially deployed IoT-based solutions, far outweighing the adoption levels seen in the mining, transport and energy sectors, and a further 27 per cent had plans to do so within the next six months.
Moreover, the spend on IoT-based solutions is set to increase dramatically over the next few years. Today, about five per cent of agritech businesses’ IT budgets are spent on the technology; a figure that is expected to more than double to around 12 per cent by 2022, indicating how important IoT will be for the sector going forward.
Commenting on the findings, Ayan Jobse-Alkemade, Director of Sector Development Agriculture, Inmarsat Enterprise, said: “With the planet estimated to reach a population of 10 billion people by 2050, humanity will face challenges with sustainable water sources, food production, and the best use of land to get the maximum yield from crops. Additionally, using the most efficient method to deliver the resources will increasingly feature on the global agenda. In short, farmers, with the help of the agritech sector, need to get smarter, leaner and faster from field to fork.
“The only way to really do this is with the clever application of new technologies like IoT, and our research demonstrates how quickly agritech businesses are embracing this technology. IoT will fuel a revolution in the farming sector and bring gains that completely eclipse those made in the first Green Revolution in the 1970s, continued Ayan Jobse-Alkemade”
Working with its partners, Inmarsat is at the forefront of this movement, delivering effective solutions for agritech businesses globally. By combining its heritage in critical connectivity with LoRaWAN technology and data analytics platforms that allow for the free-flow of data across organisations, Inmarsat are helping to ensure agritech businesses get ahead of the competition and meet the food production needs of tomorrow.
Many of the locations that would benefit most from IoT technologies are remote and are situated where terrestrial networks do not reach, or do not work well, all of the time. Inmarsat’s L-band network provides global satellite connectivity with up to 99.9% uptime, allowing IoT projects to thrive, even in the most remote and hostile environments.
To view and download the full report – ‘The Future of IoT in Enterprise – 2017’ – visit: http://research.inmarsat.com/

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